FreshLemonWater is a digital art platform dedicated to showcasing inclusive, narrative-driven works by emerging and underrepresented artists in the ultra-contemporary space. We focus on art with clarity, storytelling, and cultural depth.

FreshLemonWater was founded by Mudi Iyamu, a London-based Nigerian art enthusiast with a background in international business, logistics, and cultural advocacy. His mission is to create a platform artists can trust, and collectors can connect with. Another key stakeholder is Playmaker Ent. an American outfit focused on managing talent and promoting the arts.

We spotlight contemporary and ultra-contemporary artists whose work is rooted in authentic narratives, cultural heritage, and bold expression. Think: emerging talent, fresh perspectives, and visually engaging stories.

We feature curated artworks for private sale and through pop-up exhibitions and art fairs. If you’re a new collector, we’ll guide you through the process—no pretentious gatekeeping, just accessible, meaningful collecting.

Not yet. We’re a digital-first platform. Our focus is on building trust and visibility through online showcases, collaborations, and art fair appearances, without being limited to a brick-and-mortar space.

We prioritize underrepresented voices, real stories, and fresh aesthetics without the elitism. We’re here for the new collector, the emerging artist, and anyone looking for art that means something—not just art which matches with the sofa.

Yes! We welcome submissions from artists with strong narratives and clear creative vision. Visit our Contact Us Page to learn more about how to share your work with our team.

We provide accessible insights, beginner-friendly guidance, and a curated collection that’s handpicked for aesthetic and narrative value. Whether you're collecting your first piece or tenth, we’re here to help you make meaningful choices.

We’re registered in the UK and have presence in London, New York and Lisbon but have global reach.

Sign up for our newsletter, follow us on Instagram @fresh.lemonwater, and check our blog, The Squeeze for the latest features, exhibitions, and artist spotlights.